Hi there! In our last three years in operation, we got to work with multiple DTC brands which had one thing in common – all were high-SKU stores. Think fashion, jewelry, home decor, lifestyle accessories, etc. By high-SKU, I mean…
Hey there! This is the third release of my weekly newsletter. I’ve got quite some learnings from this year after having audited a bunch of DTC businesses and their marketing efforts. I get a lot of mixed feelings when doing…
Hey there! Welcome to the second release of my newsletter on yet another weekend. Thanks to all who gave a pumping response on the first one. Today, I had a lot of topics in mind to cover. But I’ll take…
User-generated content is any non-branded content that is created by users like your customers, creators, or influencers in your specific niche. This has become quite a relevant content format on social media and now brands are leveraging the same to…